Welcome sequence
Four emails that go out automatically when someone joins your list. Written once, working every day after. This is the one that pays for itself fastest.
Email marketing · Sacramento
Alula writes and sends the emails that bring past customers back — so you stop paying ad money to win the same sale twice.
No contracts. Cancel with 30 days' notice.
Cheaper to sell to someone who already bought from you than to acquire a new customer.
Commonly cited average return per dollar spent on email marketing.
What most small businesses currently send to the list sitting in their POS system.
Industry averages · not a guarantee of your results
What you get
Not a dashboard, not a subscription to software you'll never open. Written emails that go out on a schedule and bring people back through the door.
Four emails that go out automatically when someone joins your list. Written once, working every day after. This is the one that pays for itself fastest.
Two to four sends a month, written around what's actually happening in your business — a new item, a slow Tuesday, a seasonal push. You approve, I send.
Customers who bought once and vanished are your cheapest sale. These emails find them automatically at 60, 90, and 180 days and give them a reason to return.
How it works
What you sell, who buys it, and what you've already got — a POS list, a spreadsheet of emails, a dusty Mailchimp account. No pitch deck.
Sending domain, authentication, list import, and the automations. This is the part that decides whether your email lands in the inbox or the spam folder, and it's the part most people skip.
You see every email before it goes out. Change anything. This is your only recurring job and it takes about ten minutes a month.
Once a month: what went out, how many opened, how many clicked, and what I'd change next. One page, no jargon.
Straight answer
I'm not going to put fake logos on this page. Alula is a new agency and you'd be an early client.
What that means for you: you get my full attention and an early-client rate, and I'll take on a small number of businesses so I can actually do the work rather than manage it.
What it means for me: I need results I can point to. So the first month is structured to prove it — if you don't like what goes out, you don't continue, and you keep everything I built.
Background: computer engineering student at Sacramento State, currently interning on an analytics and risk team. I'm good with data and I write clearly. That's most of this job.
Pricing
Everything includes the writing, the sending, and the setup. You keep the account and the list — always.
Get in touch
Tell me what you sell and what you've already tried. If email isn't the right move for your business, I'll say so.